Are you using emotions to build brand loyalty with your customer and clients? If not you’re seriously missing a trick! Making an emotional connection with your target audience encompasses three things: the know, like and trust factor. Whether you have a product or service based business, one of the things you have to realise is people don’t want to be sold to.
When you use emotions to connect with your target customers and/or clients, it leads to you being able to build brand loyalty. In this episode I share a personal example with how Bobbi Brown got me to shift my loyalty from MAC to their brand. I also take you through key things for you to consider when it comes to marketing, in order for you to build brand loyalty.
Ready to dive in? Listen into the full episode on why you should use emotions to build brand loyalty.

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