DANIELLE MCDONALD

The Clarity Architect & Founder of Brands of Colour

My career started at Topshop as a part-time sales adviser in the flagship Oxford Street store in London. I steadily worked my way up to a level two sales manager, managing and engaging teams of 100-plus employees.

I then moved on to URBN, which houses the Urban Outfitters and Anthropologie brands. At the time, URBN only had four stores in the UK with a plan for enormous growth. It was the perfect opportunity for me to step outside of my comfort zone and become what is now known as an intrepreneur.

During my career with the company, I went from being a shop-floor assistant manager to a senior HR manager. I created and managed the HR function from scratch for approx. 250 to 1,400 employees across six different countries, including Germany and Belgium. At one point I was looking after all stores and head office across both brands.

Operating within a stand-alone role, I developed a team of Area Trainers to support with communicating and implementing the people strategy across Europe.

I’ve had an absolutely incredible career (and still do) which has open doors for me to work with the likes of Ms Cupcake, Zoe’s Ghana  Kitchen, House of Fraser, a well know Council within the public sector to broaden my experience and other amazing businesses. I’ve been blessed with the opportunity to travel across Europe and the States where I’ve experienced the differences each country has when it comes to employment legislation and workplace culture.

As well as running a successful business, I’m the Group HR Manager for Global Fashion Group and Lost Ink.

With 20 years experience of coaching and mentoring individuals to achieve success on their own terms, I take a proactive approach in identifying practical solutions and creative ideas to empower you to E.A.T better! Which simply means I create content that consists of effective tips and strategies to help you Elevate, Advance and Thrive. At the age of 16 I knew I wanted to run my own business ‘in the near future’, but I never knew what it would be or when it would happen! Here are the exact words I wrote in my record of achievement:

“I also hope to own my own business in the near future. I’m an independent person and want to be able to rely on myself.”

  • Practical Solutions
  • Creative Ideas
  • Implementation
  • Execution

TOPSHOP

HOUSE OF FRASER

URBAN OUTFITTERS

GLOBAL FASHION GROUP

URBN

LOST INK

Times Business Owner (Failed & Succeeded)

Years Coaching and Mentoring Experience

%

CIPD Qualified & Masters Degree In HRM

Years HR Experience

THE BACKDROP

It always brings a smile to my face to read that statement and the many others I wrote. 16 years later what I hoped for came to life, but it never played out as easy as it might sound. It took a lot of inner work, learning and growth to become the woman I am today. I’ve experienced things that have brought me close to breaking point.

I’ve always been ambitious, but during my teens, twenties and even the early stages of my business I had so many moments of feeling lost and confused, because I lacked direction which was a result of a lack of clarity. Self-limiting beliefs, doubts and self-perceptions would eat away at me at times, in both life and the workplace.  You see, it doesn’t matter how confident a person may come across, we all have our own battles we are fighting to overcome.

During my darkest moments and when I would experience anxiety, prayer, my faith and meditation helped me breakthrough into the light and let me share with you why.

I had to make the decision (because we always have a choice)to create transformational change from within through spiritual and personal growth which I weave throughout my content. Without getting to the root cause as to why we experience certain things and why we feel a certain way, things will remain the same…..

I’m truly grateful for everything that has taken place in my life because its all contributed to me being the woman I am today, and has up skilled me to do what I do now.

I’m known as “The Clarity Architect” for being on-target, succinct, concise and to the point. I’m a driven, critical thinker with an eye for detail, and a passion for fostering and empowering individuals to succeed.

My biz baby as I like to call it is Brands of Colour. A leading and award-winning membership platform committed to helping black female entrepreneurs to step up, step out, own it and become more business savvy. Brands of Colour acts as the cornerstone for women by helping them build the foundations for a better business.

A BIT MORE ABOUT ME

God and my family mean everything to me. There is nothing in this world that means more to me than family. A person could take what they want from me, but as long as I have them I’ll be just fine.

I enjoy dancing around at home lip syncing my favourite songs. I don’t have the voice of a singer. I have an unconventional approach to life. The norm and conforming to what is deemed appropriate or what everyone should be doing kinda bores me.

My perspective and approach to life and situations is very different. I like to sit, reflect and be with my own inner thoughts which means that I don’t always require or need the company of others.

Meditation changed my life. I never use to be a fan. I thought it was a complete waste of time. Now it’s part of my daily practice. It helps me to connect with my inner self on a deeper level.

I heart Game of Thrones, Billions, Homeland, The Good Fight and How to Get Away with Murder. Probably shouldn’t mention more, my niece says I watch too many! Give me a mighty malt and popcorn and I binge away on my fav shows whenever I can.

I’m a GYM, yoga and pilates bunny! Whether it’s a solo session, class or yoga practice I get to shut down from the noise. It’s my jam that supports me to be physically fit.

Let’s Start a Conversation

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