I help women cut through the noise drop the copy-and-paste formulas, and build lives and brands that reflect who they desire to be.
Because blending in isn’t an option, and I’m on a mission to dismantle the cookie-cutter crew. Whether it’s in your body, your business, your career, or your life, I’ll help you rewrite the rules, build habits that last, and live in your power without apology.
I’m Danielle,
Founder & CEO of ATHLETESIA, Certified Yoga Teacher, Pilates Instructor, Breath Coach, and host of the ‘Powerful by Design‘ podcast.
I didn’t grow up imagining I’d one day become a Yoga Teacher, Pilates instructor or Breath Coach.
I discovered yoga in 2014 during a difficult time in my life while I was looking for something deeper than the power pump and step classes I had religiously done.
I knew I needed something slower and deeper.
The truth is, at first, I didn’t feel like I belonged. There was the performative yoga teacher who didn’t give a damn about the students in front of her and was more concerned about doing fancy poses that were not suitable for all levels. Then there was the loud yoga teacher who yelled out different poses.
But then I found a teacher who got me, she was empathetic, calm and in that moment I felt that I was becoming the greatest version of myself, not because of any fancy pose I did, but because of how I felt during the practice.
I didn’t know it then, but this feeling would follow me off the mat and into how I lead myself everyday in my life which is why I decided to become a yoga teacher, pilates instructor, breath coach… and now a founder.
But here’s the thing: most teacher training doesn’t teach you how to build a brand, let alone how to unleash your unique style of teaching in a way that aligns with your unique beliefs and values.
So, I did what many of us do when we started our training. I followed everything based on how I was taught without colouring outside the line. I almost fell into the trap (again) of thinking I had to rock up like everyone else in order to be successful and be seen.
Until I realised through someone I found on Instagram that yoga didn’t need to be so rigid!
It didn’t need to follow the cookie-cutter approach that was all over social media. She opened my mind to a world of possibilities and I looked at yoga from a completely different lens.
This was when I found a new way of teaching, a more fluid way that showed me yoga doesn’t have to look one specific way, which is what birthed my entire signature Feel, Explore & Connect™ method.
After years of investments, teaching and building a brand online through short and long form video content, I now have a standout personal brand that has:
- Built me a loyal and highly engaged community from YouTube and Instagram.
- Allowed me to be featured on the Liforme Instagram page and to create content Fushi Wellbeing.
- Paved the way for me to found ATHLETESIA, an activewear and athleisure brand that combines function and self-expression. It’s a movement built to help you move better, your way, every day. And I’m doing it on my own terms.
I’m mentally, emotionally, and physically stronger than I’ve ever been, living a life not only where I desire to be, but exactly where God has placed me.
And you know what?
I learnt, you don’t have to be part of the cookie-cutter crew to succeed. I show up on my mat and in front of the camera in ways that are unique. to me.
I share my knowledge, experience and expertise through talking head videos that resonated, hit home for people and stopped them from scrolling and you can too!
Throughout my corporate career, I’ve helped countless women to embrace their authentic selves and see it as their superpower. I’ve helped them speak up without fear, set boundaries with confidence, and exceed their own perceived limits.
Now, I help women build lives and brands that reflect who they desire to be, not who they’ve been told to be. Ones that turn heads, spark connection, and create communities people want to be part of.
Because your story and your perspective are your brand.
Because yes, you can be powerful and grounded.
Strategic and soul-led.
Creative and consistent.
You don’t need to fit the mould to succeed.
What you need is the courage to own your voice, the clarity to show up with conviction, and the confidence to lead differently. That’s where I come in.
This is about creating a life or brand you love showing up for – not one that looks good on Instagram, but feels off in real life.
So if you’re ready to take up space, lead with intention, and be known for who you really are (not who you think you should be), let’s work together.
You deserve to take up space and be seen.