How I went from the shop-floor to teaching business owners and entrepreneurs effective strategies to build highly engaged, productive and enterprising teams with clarity.

My career started at Topshop as a part-time sales adviser in the flagship Oxford Street store in London. I steadily worked my way up to a level two sales manager, managing and engaging teams of 100-plus employees.

I then moved on to URBN, which houses the Urban Outfitters and Anthropologie brands. At the time, URBN only had four stores in the UK with a plan for enormous growth. It was the perfect opportunity for me to step outside of my comfort zone and become what is now known as an intrepreneur.

During my career with the company, I went from being a shop-floor assistant manager to a senior HR manager. I created and managed the HR function from scratch for approx. 250 to 1,400 employees across six different countries, including Germany and Belgium. At one point I was looking after all stores and head office across both brands.

Operating within a stand-alone role, I developed a team of Area Trainers to support with communicating and implementing the people strategy across Europe.

I’ve had an absolutely incredible career (and still do) which has open doors for me to work with the likes of Ms Cupcake, House of Fraser and other amazing businesses, I’ve been blessed with the opportunity to travel across Europe and the States where I’ve experienced different cultures and learnt amazing things along the way.

My career and business journey has always been heavily focused on people development, which is why I now teach business owners and entrepreneurs effective strategies to build highly engaged, productive and enterprising teams with clarity. I’m results focused and driven, I don’t sprinkle fluff or fairy dust! I support my clients to achieve the level of success they desire for their business with their people, culture and values.

As the Founder of Brands of Colour and the work I do to support business owners and entrepreneurs, I’m on a mission to teach and show leaders the sustainable and positive impact of investing and nurturing their biggest asset, their people. To support women in the workplace to stand in their God given power and create success on their terms.

“Danielle makes strong and long-lasting connections with people, many of whom attribute their success to the support and training provided to them by her throughout their careers.” Jocelyn Stratter, Director of URBN Field Talent


The journey hasn’t been easy….

At the age of 16 I knew I wanted to run my own business ‘in the near future’, but I never knew what it would be or when it would happen! Here are my exact words I wrote in my record of achievement:

I also hope to own my own business in the near future. I’m an independent person and want to be able to rely on myself.

It always brings a smile to my face to read that statement and the many others I wrote… 16 years later what I hoped for came to life. But, it never played out as easy as it might sound. It took a lot of inner work, learning and growth to become the woman I am today.

I’ve experienced things that have brought me close to breaking point. 

I’ve always been ambitious, but during my teens, twenties and even the early stages of my business I had so many moments of feeling lost and confused, because I lacked direction which was a result of a lack of clarity. Self-limiting beliefs, doubts and self-perceptions would eat away at me at times, in both life and the workplace. 

You see, it doesn’t matter how confident a person may come across, we all have our own battles we are fighting to overcome. 

During my darkest moments when anxiety would surround me, prayer, my faith and meditation helped me breakthrough into the light and let me share with you why. 

I had to make the decision, because we always have a choice, to create transformational change from within through spiritual and personal growth which I weave throughout my content. Without getting to the root cause as to why we experience certain things and why we feel a certain way, things will remain the same…..

I’m truly grateful for everything that has taken place in my life because its all contributed to me being the woman I am today, and up skilled me to do what I do now. 

Danielle McDonald - Meet Danielle

I discovered the Power of Three

I developed a formula that I’ve mastered over the years and my achievements to date are proof that it actually works. 

  • Clarity
  • Mindset
  • Action for Results

I now use that same formula, when working with business owners, entrepreneurs and their people. We start with clarity on your goals and what you want to achieve, identify the mindset shift that needs to take place within your organisation and we take action.

I also use this formula with individuals who want to work with me. You’re driven and ambitious which simply means you have a strong desire and determination to succeed, but you need clarity on how to focus your efforts to get the best results.

You can achieve that through the power of three and I’m here to help you by providing you with actionable step by step, practical and logical strategies you can implement  as an individual to get immediate results, or to build a highly engaged, productive and enterprising team with clarity. 

I’m able to do this because I teach what I know, and practice what I preach. Anything outside of that is text book or fake.

I work with individuals for a max of 6 weeks. This means you can book up to six one hour Clarity of Mind Sessions which take place via Zoom.

Your Investment per session is £175. Once you have paid for your session via PayPal, please don’t close the page as you will be directed to Calendly to select a date and time for your session.



God and my family mean everything to me. Words will never express the love I have for God and my family. I would not be where I am without them.God and my family mean everything to me. Words will never express the love I have Words will never express the love I have 


I don’t have a sob story to tell. My resilience, strength and work ethic come from my mama. I don’t complain, moan or wallow about stuff in life because there is a solution to everything. When I get knocked down I get my ass off the ground and fight back at whatever life throws my way.


Meditation changed my life. I never use to be a fan. I thought it was a complete waste of time. Now it’s part of my daily practice. It helps me to connect with my inner self on a deeper level.


I’m a GYM, yoga and pilates bunny! Whether it’s a solo session, class or yoga practice I get to shut down from the noise. It’s my jam that supports me to be physically fit.supports me to be physically fit. supports me to be physically fit.


Hello I’m Danielle and I’m a mayonnaise addict… and not just any mayo, nothing beats Hellman’s! When I was younger it was salad cream that I would have on rice and peas, curry chicken, everything! Now it’s mayo.everything! Now it’s mayo.


I heart Game of Thrones, Empire, Scandal and How to Get Away with Murder. Probably shouldn’t mention more, my niece says I watch too many! Give me a mighty malt and popcorn and I binge away on my fav shows whenever I can.


I enjoy dancing around at home lip syncing my favourite songs. I don’t have the voice of a singer. In church I’m happy that when I’m singing there is a bunch of people around me singing too!is a bunch of people around me singing too!


I have an unconventional approach to life. The norm and conforming to what is deemed appropriate or what everyone should be doing according to so called “gurus” bores me. according to so called “gurus” bores me.


I’m not necessarily the most emotional person, my perspective and approach to life and situations is very different. I like to sit, reflect and be with my own inner thoughts which means that I don’t always require or need company of others.


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